A&E NETWORKS / 2015 - MAY 2017 CREATIVE DIRECTOR
PRINT / DIGITAL MARKETING / SOCIAL

CONCEPT, DESIGN, DEVELOPMENT AND PRODUCTION OF KEYART AND PROMOTIONAL ASSETS FOR LIFETIME, FYI, AND LMN BRANDS.

BBC AMERICA / 2006 - 2015 DESIGN DIRECTOR
ON-AIR / PRINT / DIGITAL MARKETING / SOCIAL

RESPONSIBLE FOR THE CONCEPT, DESIGN, DEVELOPMENT
AND PRODUCTION OF ALL BBC AMERICA PROMOTIONAL / MARKETING MATERIALS INCLUDING PRINT, DIGITAL AND BROADCAST APPLICATIONS

WORK WITH TEAM MEMBERS TO MEET CREATIVE GOALS INCLUDING COHESIVENESS BETWEEN PRINT, DIGITAL AND ON-AIR CAMPAIGNS AND PROPER INFORMATION HIERARCHY. ENSURE BBC AMERICA’S BRAND
IS APPLIED CONSISTENTLY IN ALL AREAS OF DESIGN ACROSS ALL PLATFORMS

RESPONSIBLE FOR OVERSEEING ALL ASPECTS OF ON-AIR, INCLUDING PROMOTIONAL GRAPHICS, SHOW PACKAGING AND NAVIGATIONAL ELEMENTS

SHEPHERD MULTIMILLION DOLLAR MARKETING CAMPAIGNS. LEAD IN THE IDEATION TO COMPLETION OF KEYART FOR VARIOUS OUTLETS INCLUDING PRINT / OOH / DIGITAL

PREP AND MANAGE PROMO AND PHOTO SHOOTS

ONGOING HIRING, DEVELOPMENT AND SUPERVISION OF STAFF DESIGNERS, FREELANCERS, AND CREATIVE AGENCIES TO MEET DEMANDING,
HIGH PRESSURE CREATIVE SERVICES DEPARTMENT

MANAGE RELATIONSHIPS WITH MULTIPLE DEPARTMENTS AND INTERNAL BUSINESSES INCLUDING PRESS, AD SALES, DVD SALES AND NETWORK OPERATIONS

WORK WITH OUR UK COUNTER PARTS TO ENSURE GLOBAL BRAND CONSISTENCY AND OVERALL GLOBAL BUSINESS GOALS

WORK CLOSELY WITH MARKETING TEAM AND OUTSIDE PRODUCTION COMPANIES TO RE-BRAND THE NETWORK AND DEVELOP PACKAGING ELEMENTS